TripAdvisor Survey Reveals Air Travel On The Rise In 2012
Mobile Device Use, Increased Legroom and In-flight Privacy Top Flier Priorities
NEWTON, Mass., April 25, 2012 /PRNewswire/ -- TripAdvisor®, the world's largest travel site*, today announced the results of its annual air travel survey of more than 1,000 U.S. respondents. Americans are flocking to the skies this year as 91 percent of respondents said they plan to fly domestically in 2012, compared to 84 percent that did last year. International flights are also on the rise, with 65 percent planning a flight out of the country, up from 55 percent in 2011.
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Mobile Use Takes Off
There has been a significant increase in mobile device usage for air travel among survey respondents.
Fliers seem skeptical about the need to shut off their beloved mobile devices.
Shh... Anti-social in the Air
When it comes to flying, the majority of travelers have no interest in socializing.
Not even a presidential candidate could get some fliers to come out of their shell: 33 percent would not choose to sit next to Barack Obama, Mitt Romney, Ron Paul, or Newt Gingrich, if given the opportunity.
Calling for More Comfort
Twenty-two percent of survey participants don't enjoy a single thing about air travel, and most travelers cite legroom and seat comfort (or lack thereof) as their biggest complaint.
Frequent Flier Favorites
Travelers like their frequent flier programs and, when it comes to booking, brand does matter.
Top 5 Favorite U.S. Airports:
Additional Air Travel Tidbits
"As air travel becomes more stressful, fliers flock to mobile technology," says Bryan Saltzburg, general manager of TripAdvisor Flights. "In-flight Wi-Fi, powerful new mobile devices, and other tech carry-on essentials allow fliers to create a more relaxing and enjoyable flying experience."
TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 19 other travel media brands, and together the sites attract more than 69 million unique monthly visitors**. TripAdvisor's travel media brands include www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com, www.flipkey.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.independenttraveler.com, www.onetime.com, www.seatguru.com, www.sniqueaway.com, www.smartertravel.com, www.tingo.com, www.travel-library.com, www.travelpod.com, www.virtualtourist.com, www.whereivebeen.com, and www.kuxun.cn.
*Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, January 2012
**Source: comScore Media Metrix for TripAdvisor Inc. and its subsidiaries, Worldwide, January 2012
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