TripAdvisor taps Facebook friends USA Today June 18, 2010
TripAdvisor and Facebook, the biggest powerhouses in online travel and social media, are forging a closer friendship.
Starting today, TripAdvisor members who log onto the site using Facebook Connect and research hotels, destinations, attractions or restaurants can also see and message a list of their Facebook friends who've visited or lived in that location. The information comes from publicly available Facebook profiles and from TripAdvisor's "Cities I've Visited" application on Facebook, a pushpin map that's one of the social media site's most popular travel applications with 16 million downloads and 5.5 million active monthly users. TripAdvisor estimates that 5%-10% of members' Facebook friends will have downloaded the "Cities I've Visited" feature, with the average user "pinning" 70 locations.